As well as web coding my role also requires email design, working across several brands. While the templates may essentially be the same, beginning with a header featuring a logo and ending with small print. The part in the middle is what draws the customers in. Again I take the brief given and create imagery and populate the template with links and copy, then after approval, put live to send to customers. Each brand is different and has its own guidelines to follow. Below are some examples to show the distinct difference between the brands worked on.